Convincing your prospects to buy from you is a difficult job, but have you ever thought you are making the process twice as difficult for both parties if your prospects are convinced but do not know how to buy from you? No matter how good you are at convincing your prospects, they will not buy if they find the process cumbersome.
First, you'll want to verify that people can find your order form easily and without complications. You can write a clear and concise paragraph to direct your prospects to your order form, so you can minimize the chances of them being lost. You can also reduce the chances of losing prospects by placing a prominent link to your order page from any other page on your site.
Also, do they offer multiple payment options? Some people can feel comfortable paying through Paypal, others just want to pay with their credit card and others may want to send a check. The more options you offer, the more likely you are to cover the desired payment method of your potential customers. After all, it would not make any sense to sell hard to a prospect only to discover that they will not be able to pay him when they wish.
On the other hand, you will want to prove that you are a credible trader. Is your order form secured using encryption technology? You would want to look in SSL for this. You can also offer a money-back guarantee so that people feel safe to buy from you. How about after sales support? Who do they contact when they have problems after buying?
Alternatively, you can add customer testimonials, your contact information, address, etc. to increase the confidence of your prospects. Make them feel safe buying something from you, a stranger to them at the other end of the Internet.
As a conclusion, it would be very unfortunate if you sold a lot and sold well to a prospect and something goes wrong when he or she is ready to pay. Eliminate any chance of that to maximize your profits!
Errors to avoid when using web templates
Website templates are very affordable and save you a lot of effort and time when you want to create a new design for your website. However, many people make mistakes in the process of choosing and using a web template and end up with something that does not look like the image they had in mind. Here are some guidelines to help you avoid those mistakes.
The first obvious mistake you should consider is to use a template that is very popular. If many people use the same template, your website will not seem unique at all and your credibility as a solid and different website will be tarnished. In other words, it will appear generic just like its neighbors next door.
To the point of using a web template is to save time and effort. Just change the title and the appropriate details and you're done. The biggest mistake one makes is to customize the template beyond recognition. While that may be good in the sense that you are creating a unique graph, you are challenging the purpose of using a web template, saving time and effort.
However, on the opposite side, if the template you buy is adequate, but some changes must be made to adapt to the theme of your site, then you will have to take some time to make the changes. For example, you can find a very nice template that suits your hobby site, except that the original designer has put a stamp image in the header. You can find pictures of plants and garden swords to replace the seals on your gardening hobby site. However, just make the necessary changes and do not redesign the entire template.
In some circumstances, some people simply make the wrong choice of templates. This is a very subjective topic, but you should be careful when selecting templates to suit your audience. Do not choose templates just because they are beautiful, choose them because they serve your purpose.
Make it easy to buy from your site
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